Tyra Banks just opened SMiZE Cream in Santa Monica

SMiZE Cream is a super-premium ice cream with an edible surprise in every cup, called the SMiZE SURPRiZE. It was founded by Tyra Banks, supermodel, reality-TV personality, talk-show host and famous entrepreneur.

Photograph: Courtesy SMiZE Cream/Massimo Campana

What’s super fun about this delicious ice cream is the fact that there is the SMiZE SURPRiZE strategically located at the bottom of every luxurious serving. It’s a yummy reward after some serious digging – a fun & delicious discovery that appeals to the kid in all of us. It also symbolizes what the company stands for: empowering the community of goal-getters to help each other reach for their dreams via the SMiZE Cream Goalz & Dreamz Factory mentorship program.

Wondering where the name comes from?

In 2009 Tyra coined the “smize,” a now-lexicon term that means smiling not with your mouth, but with your eyes and on July 2nd she launched an ice cream shop in Santa Monica branded fully around it.

Technically Banks’s confection is frozen custard, not ice cream, due to its higher egg yolk and milk fat content, and it comes in a range of flavors such as strawberry birthday cake with sprinkles; salted caramel with butter-roasted pecans; Chocolate Barbecue, involving a smoked-chocolate base, brownies and roasted almonds; and one titled The Best Vanilla I Ever Had.


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A culinary team with food scientist and fellow reality-TV participant Dr. Maya Warren is responsible for creating and manufacturing the recipes for these delicious treats!


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You’ll be able to pick up flavors in prepackaged 8 and 14-ounce cups. The company also ships nationwide!


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Monday to Friday
1pm – 9pm

Saturday & Sunday
Noon – 9pm


Source: timeout.com

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